The Challenge
A fast-growing direct-to-consumer (DTC) brand in the home essentials space was struggling to scale profitably with Google and YouTube Ads. Their previous campaigns were generating traffic, but conversions remained low, and their cost per acquisition (CPA) was too high.
They needed a high-performance ad strategy that would increase their return on ad spend (ROAS) while reducing wasted ad spend.
Our Strategy
We executed a full-funnel Google Ads and YouTube strategy to maximize brand visibility, drive high-intent traffic, and convert more visitors into customers.
✅ Google Search & Shopping Optimization – We restructured their Google Ads account, refining keyword targeting and implementing high-intent, buyer-focused search terms. We also revamped their Google Shopping feed to improve visibility on top-ranking products.
✅ Performance Max Campaigns – By leveraging Google’s AI-driven Performance Max, we expanded their reach across multiple placements while optimizing for conversions.
✅ YouTube Video Ad Strategy – We created engaging, direct-response video ads that showcased the product’s benefits and social proof. Using precise audience targeting, we ensured ads reached the right users at the right time.
✅ Retargeting & Upsell Strategy – We built a robust remarketing funnel, re-engaging past visitors and upselling to existing customers using display ads and YouTube retargeting.
The Results
📈 Sales Boost: 310% increase in conversions within 4 months
💰 ROAS: Scaled from 2.5x to a steady 5.4x ROAS
🔥 Lower CPA: 38% reduction in customer acquisition costs
🚀 YouTube Success: YouTube Ads accounted for 27% of total revenue growth
By refining their Google Search, Shopping, and YouTube ad strategy, we turned their underperforming campaigns into a highly profitable customer acquisition engine.
What This Means for You
If you’re ready to scale your business with Google & YouTube Ads, Ad Viral Vantage is here to help. We build performance-driven campaigns that maximize every ad dollar and drive real, measurable results.
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