A boutique skincare brand approached Ad Viral Vantage with a major challenge—despite having a high-quality product and a beautifully designed Shopify store, they struggled to scale profitably. Their existing Facebook and Instagram ad campaigns were delivering inconsistent results, and their return on ad spend (ROAS) was barely breaking even.
They needed an expert-driven strategy to increase sales, lower customer acquisition costs (CAC), and create a sustainable ad system that could fuel long-term growth.
Our Strategy
Our team conducted a full audit of their previous campaigns and identified key areas for improvement. We implemented a data-driven, multi-phase approach to maximize performance:
✅ Audience Refinement & Targeting – We restructured their ad sets, focusing on high-intent buyers and Lookalike Audiences while eliminating wasted ad spend on low-performing segments.
✅ Creative Testing & Ad Optimization – We developed multiple variations of engaging video ads, UGC-style testimonials, and high-converting product images to see what resonated best with their audience.
✅ Scaling with Retargeting & Full-Funnel Strategy – We launched a dynamic retargeting system that nurtured potential buyers at every stage of the funnel, from awareness to conversion.
✅ A/B Testing & Continuous Improvement – Every ad was monitored and optimized daily, allowing us to double down on what worked and cut what didn’t.
The Results
📈 Sales Growth: 380% increase in revenue within 6 months
💰 ROAS: From 1.8x to a consistent 6.2x ROAS
🔥 Lower CAC: 47% decrease in customer acquisition costs
🚀 Profitable Scaling: Successfully scaled ad spend from $10K/month to $150K/month
Not only did we turn their ad performance around, but we also helped them build a sustainable paid media strategy that continues to drive long-term profitability.
What This Means for You
If you’re struggling to scale your e-commerce store with paid ads, Ad Viral Vantage is here to help. We take a results-driven, data-backed approach that ensures every ad dollar works harder for your business.
📩 Ready to Scale?