At Ad Viral Vantage, we specialize in helping e-commerce brands achieve explosive growth through data-driven advertising strategies. In this case study, we’ll break down how we scaled a direct-to-consumer (DTC) brand to over $1.5M in revenue within just six months, while improving return on ad spend (ROAS) and reducing customer acquisition costs (CAC).
The Challenge: High CAC & Inconsistent ROAS
Our client, a DTC brand in the home & lifestyle niche, was struggling to scale their paid ad campaigns profitably. While they had a strong product and a growing customer base, they faced three major challenges:
1️⃣ High Customer Acquisition Cost (CAC): Their ads were not efficiently converting, leading to expensive new customer acquisitions.
2️⃣ Unoptimized Ad Funnel: Their campaigns lacked a structured strategy, leading to wasted ad spend.
3️⃣ Inconsistent ROAS: Despite investing heavily in Meta and Google Ads, their return on ad spend fluctuated, making it hard to scale confidently.
Their goal was to scale aggressively while maintaining profitability, and that’s exactly what we helped them achieve.
Our Approach: A Data-Driven Strategy for Scalable Growth
To turn things around, our team at Ad Viral Vantage developed a custom growth strategy designed to maximize ad efficiency and drive sustainable revenue growth.
1. Revamping Their Meta & Google Ad Strategy
We started by restructuring their ad accounts to eliminate inefficiencies and improve performance.
✅ Implemented a Full-Funnel Strategy: We created ad campaigns targeting users at every stage of the buying journey—awareness, consideration, and conversion—to nurture leads more effectively.
✅ Launched High-Performing Creative & Ad Copy: We tested multiple creatives, including UGC-style videos, carousel ads, and testimonial-based content, to find what resonated best with their audience.
✅ Leveraged AI-Powered Bidding Strategies: Using machine learning tools in Google Performance Max and Meta Advantage+, we automated and optimized ad placements for the highest conversions.
2. Conversion Rate Optimization (CRO) & AOV Boost
Getting traffic is one thing—converting that traffic into paying customers is another. We optimized their store to increase conversion rates and average order value (AOV):
🔹 A/B Tested Landing Pages: We created custom, high-converting sales pages that improved the shopping experience.
🔹 Added Upsells & Bundles: To maximize revenue per customer, we introduced strategic upsells and product bundles that increased AOV by 22%.
🔹 Improved Checkout Process: By reducing friction at checkout, we decreased abandoned cart rates by 18%.
3. Retargeting & Customer Retention: Email & SMS Marketing
To improve customer lifetime value (LTV) and encourage repeat purchases, we launched a high-converting email and SMS marketing strategy.
📩 Klaviyo Email Sequences: We built automated email flows, including abandoned cart recovery, post-purchase engagement, and VIP loyalty sequences.
📲 SMS Campaigns for Personalized Retargeting: We used behavior-based SMS to re-engage customers and boost conversions.
The Results: $1.5M+ Revenue & 6.2x ROAS in 6 Months
By implementing these data-driven strategies, we transformed the brand’s ad performance and scaled their growth to seven figures in record time.
📈 $1.5M+ in revenue generated in 6 months
💰 6.2x ROAS across all paid channels
🔥 40% decrease in customer acquisition cost (CAC)
🔄 Increase in repeat purchases by 35%
Our client not only achieved profitability but also built a strong foundation for long-term success.
Ready to Scale Your E-Commerce Brand?
If you’re struggling with high CAC, low ROAS, or stalled growth, we can help. At Ad Viral Vantage, we specialize in scalable ad strategies that drive real, measurable results.
📅 Let’s build a custom ad strategy for your brand.